Colours and Fragrances of Events

 

Greetings for the week to you all. Moving on from Valentines to other issues.

There are Five (5) natural senses in every human being. (Sixth sense is not obvious). These are Sight (Eye), Sound (Ear), Taste (Tongue), Feel (Skin) and Smell (Nose). Unconsciously many event managers and owners tend to organise events to appeal to these Five (5) senses of the guests. I am taking on two of the sense today – Sight (Colour) and Smell (Fragrance).  

Many events today are colour conscious. It is common practice to see event planners and owners designate a particular colour for an occasion. Guest on their own accord, add more pep to the mix by innovatively creating different designs and fashion around the chosen colour. If you are the event owner or planner and you have chosen a colour(s) for your occasion, let the colour dominate and show prominence. Here are a few places you can apply the colour to make it stand out.

a.    Hall Decorations

b.    Table Cloths 

c.    Chair Covers

d.    Flowers

e.    Guest Attire (Aso ebi)

f.     Celebrants attire

g.    Lighting

h.    Gift items.

It creates a memorable impression to identify any event with a colour. There are lots of guides about choosing colours however here is a summary

ü  Pink: Feminine, Love, Tranquil

ü  Red: Power, Passion

ü  Orange: Health, Energy, Warmth, Excitement

ü  Green: Nature, Soothing, Money

ü  Blue: Peace, Loyal, Clean, Trust

ü  Purple: Magic, Creativity, Royalty

ü  White: Purity, Cleanliness, Simplicity

ü  Black: Power, Sophistication

ü  Brown: Rural, Outdoors, Masculine

 Visit these websites and check out what the colours say.

1.     http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html

2.    http://www.healing-journeys-energy.com/Colour-for-occasions.html

In weddings too, colours of the day have different meanings. Here are some interesting websites that provides you with a quick guide.

1.   http://pulse.ng/weddings/bridal-fashion-14-coloured-wedding-dresses-and-their-meanings-id3518753.html

2.   http://www.color-meanings.com/10-popular-wedding-colors-for-2015-and-what-they-mean/

3.    https://www.pinterest.com/uponanoccasion/the-colors-for-the-occasion/

 So go ahead and spice up your events with colours that’s will give it a unique outlook.

The sense of smell is one of the most marginalised senses in business because it is the least exploited for sales and marketing purposes. According to http://www.nosewhoknows.com/scentsorial-events “Too many people fail to understand their fifth sense and ignore it entirely, missing the opportunity to engage holistically with their lives. Did you know your sense of smell has the power to captivate emotions and capture your most treasured memories?”

So what are we waiting for as event planners and managers? Go ahead and add more pep to that event by associating a fragrance to it. Corporate organisations can borrow a leaf too from this. We have corporate values, mission statements, vision statement, etc. Why not corporate Fragrance? With the right fragrance in the air, guests in an event venue will definitely be more relaxed and suck in the ambience of the moment. Here are a few ways that you can use fragrance to sign your events

1.    Perfumed Invitations

2.    Perfumed Flowers and Decorations

3.    Perfumed Chair covers

4.    Scented atmosphere

5.    Aromatised Gift items

6.    Tailor-made “scented” presentations: Create a multi-sensorial experience for your customers and highlight your products

You can bring your creativity to the fore as an event manager through your innovative style and panache.

 I love the colour blue in all its shades and Sandalwood is my fragrance.

 Have a good week.