Sunday, January 31, 2016

Event Etiquette

         Greetings of the week to you all and welcome to our blog.

I remember those days in the primary school during exchange of words as kids. When your peer calls you “Lack of Etiquette” it sounded like such a big grammar that others will start clapping and you will feel so bad and humiliated. Now looking back, I smile at our ignorance which is not totally out of place though.

Juxtaposing this with what the several event circles has become today, I feel like digging into the acceptable etiquette in an event. First let me define etiquette. From the Oxford Advanced Learner’s dictionary, it means “formal rules of correct or polite behaviour in society or among members of a particular profession” Following this definition, it implies that there are ways that guests are expected to comport themselves during an event.

Are you concerned about your behaviour or how you should behave during an event? Here is a guide to some links and write up that will help you fashion out an acceptable attitude during occasions.

The type of event to a large extent may determine what the minimum acceptable etiquettes are for that occasion however the classics still apply.

 
1.    Table Manners: During social dinners, the host leads the activities. Do not sit down or begin eating before the host. Watch the host closely and be observant to follow the signal from the host.  (http://www.etiquettetrainer.com/category/social-events/ )

2.    Dress Code: Many event organizers may emphasis the dress code for a particular event, do not look like a fish out of water by dressing differently. You do not want to become the major topic of gossips after the event. (http://eventplanning.about.com/od/eventplanningbasics/tp/business-etiquette.htm )

3.    Colour Code: In some localities, colour, pattern, design or uniform (asoebi) are very important. Don’t be left out. Flow with the occasion and identify with the host.

4.    Entrance: The way and manner you enter into the event place is very significant. Everybody’s attention is usually focused on the entrance, so endeavour to make an entrance that is dignifying by walking straight in. Take a few seconds to look around to identify key people if possible before circulating. (http://etiquette-ny.com/corporate-holiday-party-etiquette/ )

5.    Arrival: Arrive on time and avoid coming late

6.    RSVP: This is another acronym that takes me back to my primary school days. We used to say that RSVP means Rice and Stew Very Plenty. No it is not. It is a French acronym (repondez s’il vous plait) for guest to send responses to the host. Most occasion have RSVP contacts. Respond within days of receiving an invitation. If you are not attending, notify the host early enough. You could be denying another person the opportunity to attend if you cancel attendance in the last minutes. This also may have cost and wastage implication on the host. (http://www.forbes.com/sites/robasghar/2014/04/22/27-etiquette-rules-for-our-times/#704bf10b61dc )

7.    Meeting the Host: It is important to meet the host during the event to show appreciation for the invitation. So make deliberate effort during the event to search out the host for this purpose. If you cannot do that during the occasion, it will not be out of place to do it the follow day. Don’t let it linger. (http://www.etiquettescholar.com/dining_etiquette/business_etiquette/corporate_events.html )

8.    Introductions: When introducing people during an event, try and introduce the less important people to the more important ones. Taking time to include titles such as Dr., Chief, Mr., Mrs., Ms., etc. is very respectful.

9.    Handshaking: Shake firmly making direct eye contact as you do so. Avoid holding drinks or food item on your right hand as it hinders the process of shaking hands. In some climes, shaking with both hands is patronizing while in others, it shows more respect. Keep it simple and shake with your right hand.  And it is also not good to have both hands holding stuff. Where this becomes inevitable, a head nod with a warm smile will suffice. (http://www.debretts.com/british-etiquette/special-occasions/event-etiquette )

10. Networking: Meeting people is an important part of any event. Pay more attention to meeting new people. Quickly greet old friends and search out new people. Make short conversations and steer clear of sensitive issues like religion, health, personal finance and politics. Focus on arts, sports, food, travel and other general issues. Limit phone calls or switch off the phone entirely. Collecting tons of business cards is not the goal but making the right connection that will boost your business. (http://www.etiquetteoutreach.com/blog_new-york-etiquette-guide/bid/76057/The-Golden-Rules-of-Etiquette-at-a-Business-Networking-Event )

11. Eating: It is a good practice to eat a little food before attending an event. Do not walk in hungry and heading straight to the food.

12. Drinking: Watch what you drink and don’t get drunk. You could miss a great opportunity to meet a very important contact for your business. And avoid that wall. Engage yourself as much as possible. (http://www.quickanddirtytips.com/relationships/etiquette-manners/proper-networking-etiquette )

 
It is up to you now.

Have a good week ahead.

 

 

 

Monday, January 25, 2016

Getting it Right


Greetings of the week to you all and welcome to our blog.

Many businesses start small and grow over a period of time. Likewise in the Event business, many established businesses today started from a very humble beginning.

What aspect of the event business did you start with? How has it faired? Do you have any plans for growth? Yes you must because any business that does not grow dies over time. Indeed it is not only in business, in life anything that does not grow is technically dead.

So this week let us discuss some growth roadmaps that you may consider in your event business.

 
Human Capital: Capacities in business can be expanded by bringing in fresh hands to drive the affairs of the organisation. This could be in the areas of Business Development, Sales and Marketing, Operations, etc. The aim of employing more people is to bring in more business. This process must be handled carefully to avoid introducing redundant work force.  Each new intake must have clearly set out measureable deliverables to ensure that targets are met within the defined timelines.

Forward Integration: An event planner can apply this strategy for business growth. For instance the planner can create a concept for an exhibition, annual conference, concert, shows, etc. Once the idea is properly sold to the right sponsors, participants or customers, it may go on to become a very popular annual event.

Backward Integration: This is another strategy that an event planner can adopt. In this approach, the planner may decide to introduce a new business service into the mix. It may be rentals, decoration, catering, ushering, etc. as the case may be. The important thing is to identify an area that fits your business goals and objectives and go ahead to deploy the necessary infrastructure that will make it successful.
 
 

Geographical Expansion: This is a market development strategy. Finding new market for your existing business is a fantastic growth plan. It could mean finding new locations in your present environment, seeking new outlets in another town, state or country. However you decide to expand, ensure that you put in place the necessary logistics to support the solid take-off of then new venture.

Online Services: Many event planners have websites but these websites are not optimized for online real time services. I have tested a few websites that have the contact us link and I never receive any response from some of them. The ones that responded did so after a long time has elapsed. Gearing up for online services is a serious business. You have to provide the necessary details to ensure that customers receive response online and in real time. And there are customers out there to be serviced online. This is a good area to focus your business expansion attention.

 

There are a whole lot of growth strategies to consider in your business. Whichever way you decide to go. Best of Luck

Sunday, January 17, 2016

Promoting Your Event Business


 
Top of the week to you all and welcome to our blog.

Business promotion is on my mind this week. So let us talk about it.

One major challenge faced by many businesses today is how to win a customer and make a sale from that customer. Indeed nothing happens in any business until a deal is closed. Here are a few things you can do to bring you in front of the customer and possibly win their confidence and make a sale.

1.    Branding: Is ‘the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.’ (Branding, Entrepreneur.com) - http://www.digitaladplanet.com/5-steps-to-create-a-brand/ . Creating an attractive brand is a good step in positioning your business for success. A simple brand image that is appealing and easy to remember goes a long way in giving your company a head start in business.


2.    Website: The growth and penetration of the internet has made the website a handy platform for the promotion of any business. Once your website is up and running, you have to devise a means to drive traffic to the website to make it visible to would be customers.    There are several means and techniques out there to bring in visitors to your website. Make your research and choose the most suitable and cost effective approach.

3.    Social Media: This is a humongous means of reaching out to new and existing customers to showcase your service offerings. Many of these social media platforms are free to use and only requires your creativity and diligence to position your business where you want it to be. It is up to you to decide which platforms are best suited for your purpose.

4.    Print Media: The good old print media is ever available to your disposal.  Newspapers, magazines, regular signage, digital signage, flyers, handbills, etc. are all very penetrative means of promoting your service.

5.    Electronic Media: Here is referring to TV, Radio, Internet video, etc. This could be a more expensive avenue to reach your target audience however the available budget could also be a factor that influences your choice of the media to use.

6.    Souvenirs:  Gift items in the form of souvenirs are very palatable. Because these are mostly takeaway items, it serves the purpose of taking your brand right into the homes and offices of your target audience creating a persistent presence and recurrent reminder to your prospective clients.

7.    Emails Marketing: Creating and sending catchy email to your prospects is a cheap and inexpensive way of reaching out to your audience. Sourcing email addresses these days has become a business of its own. However bulk mails should be sent with restrain to ensure that it does not end up in the spam box.

8.    Mobile Phone marketing: The advent of mobiles phones has also introduced another promotion channel to the mix. You can now send SMS, video, audio or graphic messages to the mobile phones of your old and new prospects to advertise your brand and service offerings.  

9.    Networking: This comes in different forms. There are online chat forums, physical meetings, virtual meetings, etc. that allows you to meet and exchange contacts and information with many people. You can seek out professional settings, social settings, religious or even cultural settings where business can easily be promoted.

10. Events: There are many events which provides you the opportunities to promote your business. It could be trainings, conferences, exhibitions, tradeshows, etc. Just make sure you are well equipped with promotional items like complimentary cards, souvenirs, handbills, etc. when you are attending these events.

 

These are some of the channels you can exploit to promote your business. However there are many other avenues that are open to investigation. You just have to create a promotional strategy based on your vision, mission, budget, beliefs, aims and objectives.

Whichever way you choose to go, we wish you the best in hitting the numbers this year.

 
And there you have it. Have a good week.

 

Sunday, January 10, 2016

Localizing your Events


 
As the year gathers momentum, I want to dwell on this subject as a way of helping event planners and managers to improve of their service delivery.

Event localization “Simply put, it’s the process of adapting your product to the specifics of your target market. In our case the product is an event, so localizing it means translating and adapting everything - from the registration form, confirmation messages and email communication with participants, to currencies, payment methods, and pretty much everything else according to the country or the locale of the event” (www.weemss.com). Expanding this a little further, localizations will also include adapting your event to the cultures, behaviours, attitudes, expectations, etc. of the locale of the event.

Let us look at a few things that apply to our locale which might be interesting to our event managers and planners.

1.    Respect and Recognition: Titles are very revered within our environment and in so many other environments. It is therefore important to work this out with the event owner well ahead of time to know the calibre of guest being expected in the event. This will enable the planner to design appropriate procedure for handling and recognizing the guest to avoid any disrespect. I have seen a situation during an event where a guest who is a chief turned back and left the event because he was not properly recognized and seated at the right place.

2.    Spraying: This is a terminology used in Nigeria to signify giving money usually cash to the celebrant or any performing artist when they are dancing. The event planner should work out with the owner, a decent way of ensuring that people who want to spray money conduct themselves in a respectable manner. When the spraying is going on, specially designated people should be assigned the responsibility of gathering the money on the floor to avoid any embarrassment. If possible a sequence should be worked out and announced by the MC. There are situations where by a group or associations which the celebrant belongs to will want to dance and spray the celebrant without interference from other guests. This must be accommodated. There was a weeding event in the South East where a group was waiting to be recognized and called specially to spray the couple. They were not called and they all went home without spraying the couple.

3.    Takeaways: In many events in locally, there is always the need for take away food and drinks. These takeaways are usually meant for drivers, ushers, security aids and many other adhoc staff who will not be allowed to dine and wine with the guests. Most times dignitaries and other guests come with a retinue of drivers and security personnel. If there is an arrangement for them, this must be announced to avoid the temptation or tendency of their bosses to sneak out the consumable meant for other guests to their wards. Again some highly placed people also form the habit of leaving the event venue with some choice drinks while departing. This is usually a source of worry for event planners when reconciling accounts with the event owner. Such practice should be tracked and recorded to avoid reconciliation issues and embarrassment to the guest.

Other times like during religious fasting periods, takeaway may become necessary for guests who are fasting. When this is the case, the planner should be on top of it to ensure proper coordination.

Many other situations might come up where takeaways are required. The planner must run this through the event owner to identify what is acceptable.

4.    Consumables: This includes the food and drink. Some guests due to religious orientation may not want to consume some types of food or drink. Such guests should be identified well ahead of time and adequate preparation made to avoid offending their sensibilities.
 

5.    Lateness: There are some important guests who are in the habit of coming late to an event. Depending on how important the event owner thinks that they are, the planner must be notified ahead to make seating reservations. Most of these Very Important Personalities always feel dignified when they come late to the event and are ushered to a reserved seating.

6.    Children: There sometimes when you find children in a supposedly adult only events. What contingency do you have in place for such situations?

7.    Language: This is not a critical factor in our environment however it is worth mentioning because in many places, translating the event documents and technologies to the local language might be very beneficial.

 
These are some of the conditions which might warrant a planner to seek to localize the event within the hosting vicinity. It is important during the event planning and design stage to think out of the box and devise a means to localize an event within the vicinity of the hosting environment. What worked somewhere else may not necessarily work within your environment.

 
Key Benefits

Some of the core benefits of localizing an event includes

a.    Satisfaction for all stakeholders

b.    Strengthening your brand as a planner

c.    Providing  you a growth platform to reach wider audience

d.    Giving better market penetration

e.    Helping to differentiate your brand.

 
Go ahead and make some more research to find out other localization parameters you can apply to your event. I will sign off on this note for the week. Have fun while growing your business.

Sunday, January 3, 2016

Welcome to 2016


 
Happy New year to you all. Get ready for the year because it is going to be quite busy. I want to look at a few things that will get us started for the year, drive us through the year and help us to deliver good results.

 A.  Event Trends for 2016

Every industry has trends that sets the pace for the direction of progress in that industry. It is the same thing in the event industry. Just get on the internet and perform a simple search for “Event trends in 2016”. You will be surprised at the number of responses you will get. Indeed the responses will overwhelm you if you are not diligent.

I scanned through these responses and have chosen to share the expectations from two sources mainly

1.    10 Event Trends for 2016 by Julius Solaris:


OR

10 Event Trends for 2016 by Julius Solaris, Editor at EventManagerBlog.com:


2.    2016 Event Technology Trends:


Because every part of the world is not developing at the same rate, some projections on these platforms may not be easily implementable in your environment. If it is, all well and good. What you need to do to benefit from these forecasts is to try and adapt it to your specific environment.

In general, I expect a lot of Event Professionals to continue to embrace the following

a.    Event Management Software Solutions

b.    Event Online Listing sites

c.    Online Ticketing

d.    Online Invitations

e.    Apps

 
 
B.  Event Planners Tools

What are the basic tools an event planner needs to succeed? There are a lot out there and several articles have been written about it. Some tools may be relevant to you right now while others will not make sense. The most important thing is to identify what is useful to you and adapt it to your environment and operations. Here is a guideline

a.    Calendaring: Every event planner needs a calendaring tool. It could be as simple as a dairy in any medium.

b.    Record Keeping: Keep records of customers, vendors, transactions, finances, etc. These are what you need for analysis.

c.    Event management tool: It could be a project management tool, scheduler, reminder system, etc. The key thing is to execute that task as per when due.

d.    Embrace technology: Technology is a business enabler so embrace it. Get a laptop, internet access, event management software, join online groups, etc. Don’t be left behind

 Here are two references to check out.

1.    Improve Your Event Planning Skills with These 10 Tools:


2.      10 New Event Planning Tools Worth Exploring:


 
 
C.  Business Plan

Business planning is a core part of business success. It is time to perform some analytics and begin to measure your performance Year on year. Many financial and operational indices - Return on Investment (ROI) or Return on Events (ROE) helps you to understand the direction of your growth.

Have a business plan for 2016 and set a baseline for measuring your operations. There are many consultants and business planning tools out there to help you create a plan. Basically you need to have

a.    Mission

b.    Objective

c.    Target market

d.    Financial Targets

e.    Business Strategy

f.     Growth plans

 

And here is where I will cut the tape for the week.

Best Wishes for you and your business throughout the year.