Top of the week to you all and welcome to our blog.
Business promotion is on my mind this week. So let us
talk about it.
One major challenge faced by many businesses today is
how to win a customer and make a sale from that customer. Indeed nothing happens
in any business until a deal is closed. Here are a few things you can do to
bring you in front of the customer and possibly win their confidence and make a
sale.
1.
Branding: Is ‘the marketing practice of creating a name,
symbol or design that identifies and differentiates a product from other
products.’ (Branding, Entrepreneur.com) - http://www.digitaladplanet.com/5-steps-to-create-a-brand/
. Creating an attractive brand is a good step in positioning your business for
success. A simple brand image that is appealing and easy to remember goes a
long way in giving your company a head start in business.
2.
Website: The growth and penetration of the internet has made
the website a handy platform for the promotion of any business. Once your
website is up and running, you have to devise a means to drive traffic to the
website to make it visible to would be customers. There are several means and techniques out
there to bring in visitors to your website. Make your research and choose the
most suitable and cost effective approach.
3.
Social Media: This is a humongous means of reaching out to new and
existing customers to showcase your service offerings. Many of these social
media platforms are free to use and only requires your creativity and diligence
to position your business where you want it to be. It is up to you to decide
which platforms are best suited for your purpose.
4.
Print Media: The good old print media is ever available to your disposal.
Newspapers, magazines, regular signage,
digital signage, flyers, handbills, etc. are all very penetrative means of
promoting your service.
5.
Electronic Media: Here is referring to TV, Radio, Internet
video, etc. This could be a more expensive avenue to reach your target audience
however the available budget could also be a factor that influences your choice
of the media to use.
6.
Souvenirs: Gift items in
the form of souvenirs are very palatable. Because these are mostly takeaway
items, it serves the purpose of taking your brand right into the homes and
offices of your target audience creating a persistent presence and recurrent
reminder to your prospective clients.
7.
Emails Marketing: Creating and sending catchy email to your
prospects is a cheap and inexpensive way of reaching out to your audience. Sourcing
email addresses these days has become a business of its own. However bulk mails
should be sent with restrain to ensure that it does not end up in the spam box.
8.
Mobile Phone marketing: The advent of mobiles phones has also
introduced another promotion channel to the mix. You can now send SMS, video,
audio or graphic messages to the mobile phones of your old and new prospects to
advertise your brand and service offerings.
9.
Networking: This comes in different forms. There are online chat
forums, physical meetings, virtual meetings, etc. that allows you to meet and
exchange contacts and information with many people. You can seek out
professional settings, social settings, religious or even cultural settings
where business can easily be promoted.
10. Events: There are many events which provides you
the opportunities to promote your business. It could be trainings, conferences,
exhibitions, tradeshows, etc. Just make sure you are well equipped with
promotional items like complimentary cards, souvenirs, handbills, etc. when you
are attending these events.
These are some of the channels you can exploit to
promote your business. However there are many other avenues that are open to
investigation. You just have to create a promotional strategy based on your
vision, mission, budget, beliefs, aims and objectives.
Whichever way you choose to go, we wish you the best
in hitting the numbers this year.
And there you have it. Have a good week.
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